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Marketing/Networking Hypnosis Services
When marketing your hypnosis services an effective method is to create an informal network of referrals. I've been creating a network of referrals using trainers from my gym and massage therapists and acupuncturists. This can be a great way to build up a client base and support other healers at the same time.
When building a network it's important to research and make sure that the person you're referring to shares your philosophy and goals. For example, a massage therapist that I've found to be very good for me as a massage client turned out to not be a great match for hypnosis referrals. Through a conversation with an acquaintance I found out that this massage therapist has a bit of a judgmental attitude toward overweight people. During a massage session, the client (who knows he's at least 50 lbs overweight) was lectured about eating habits and fitness. He didn't go to the massage therapist for weight loss - he wanted to relax from his high stress job. Because of this client's experience I will be careful who I refer to this massage therapist (if I refer at all).
You can "trade sessions" with prospective network healers to see if you would refer them to your clients, and for them to see if they would refer to you as well.
Recommended Books (to add to your hypnosis library!)
Psychic Healing
by Sylvia Browne (of course!)
Soul Survivor: The Reincarnation of a World War II Fighter Pilot
by Bruce and Andrea Leininger with Ken Gross
(Sylvia has always said children have amazing insight about life (lives) and so very psychic! This book proves it.)
My Stroke of Insight: A Brain Scientist's Personal Journey
By Jill BolteTaylor, Ph.D
(Great information about the workings of the brain in layman's terms.)
Coming soon..
Featured Articles
by SBHTC Grads and Certified Hypnotists
We will post a hypnosis/healing article bi-monthly by our gifted, talented graduates and certified hypnotists. Send your articles to Vera Espana (please only SBHTC graduates/certified hypnotists)
Featured on AARP Magazine
The Gentle Teacher
by John Ammon
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Kids want to learn. But a lifetime of teaching and mentoring Native American youngsters has taught Ammon that kids don't always want to learn the way you'd expect. And so Ammon, 66, welcomes students every afternoon to his Native Doors Networking Senter in San Jose, California. With his friendly, open face, long ponytail, and colorful attire, Ammon personifies the center's essence: a no-pressure, welcoming environment where kids can find the amount of help and guidance they desire. "We don't twist their arms," says Ammon, a teacher who grew up in the Hoopa Indian Reservation in northern California. "The kids know we want them to do well."
"We go through situations that test the mettle of our souls, but once we get through them, we become stronger."
Sometimes a youngster's needs have nothing to do with books. Ammon turned around the life of a 17-year-old girl who had dropped out of school, troubled after her 2-year-old child was killed in a car accident. "I got her to start writing poetry. That enabled her to get out feelings she had never expressed," he says. "She was able to graduate that year."